Introduction

They have been incredibly successful. Trifecta, Inc. targets affluent, busy, results-oriented consumers. The business has no inventory, no fixed assets and no receivables. And what they do have is a strong momentum with a healthy monthly growth in subscribers since the very beginning.

But it was time for an inflection point.
In stepped Pegasus.

In December 2017, Hank Holland invested in Series A Participating Preferred.
‍

2x Liquidation Preference
Strong Investor Rights, including blocking right for any pari pasu or senior capital raise
Company has Re-Purchase Right at 4x through June 2019 and 5x through September 2019
Redemption Right after 5 years at floor value of 3x and cap of 5x

I could not recommend Pegasus highly enough... Hank [Holland] has been a huge asset from the beginning.

Greg Connolly, CEO Trifecta, Inc.

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I could not recommend Pegasus highly enough... Hank [Holland] has been a huge asset from the beginning.

Greg Connolly, CEO Trifecta Nutrition

What made Trifecta so attractive?

Speed to Scale

Speed to scale has been driven by influencer marketing and sophisticated digital strategies.

100% Coverage

With 100% Zone 1 delivery coverage, Trifecta has a nationwide customer base.

Customer Value

Customer acquisition cost is approximately $102 and average customer value is $1,153.

A subscription model with incredible metrics:

$100MM+

Jan-21 Run-rate revenue

130%+

'18-20' revenue Growth cAGR

27K+

current subscribers

~94%

weekly Subscriber retention

POSITIVE

cash flow starting january 2021

~3:1

LTv/cac ratio

<$2MM

outside capital raised

Trifecta needs less than 45,000 subscribers to exceed $200M in Sales.

With a strong scalable subscription model, major growth is readily achievable.

Customer retention is through the roof with Trifecta's combination of unprecedented consumer data collection and inspirational partnerships with world class athletes.

And Trifecta has an evenly distributed national footprint, reaching customers all across the country.

Trifecta delivers ready to eat meals with organic never-frozen ingredients, whole foods, and easy to track macros.

See Trifecta in action at TrifectaNutrition.com

Case study:
Trifecta, Inc.